I felt like LJ'ing today after a while. So here are some things I've been pondering lately. I saw a car commerical featuring Tiger Woods for Buick. It got me thinking: are celebrities effective in persuading people to buy an automobile? I personally disagree. Here's why. You see Woods plugging the virtues of Buick and then you see him driving off in a Porsche. Common sense tells you it is not a sound strategy to get a celeb to push products such as an automobile, when their personal vehicle might be something other than the product he/she is selling. The brand connect won't be convincing enough. I think cars should be sold on attributes such as its features, price and handling. I wonder why clients and agencies waste their money hiring celebs for such endorsements.

Another thing I was curious about was about conversations. My question is: Should a conversation end in one having a 'verbal orgasm'? Will that leave both parties (say there are 2 people engaged in a conversation) satisfied? Will it alter the outcome better if when one hangs up the phone, the person on the other end experiences a 'high' with the way you made him/her feel with your words? Agreed, not all conversations are conducive to ending with a sense of mental euphoria. Say, one is talking about the loss of a dear one or having a serious theme as the topic. But can the conversation be steered in a direction that will ensure that the person who you spoke to gets a rush at the end? Will he/she remember you more fondly the next time around if you managed to give them a feeling of pleasure the last time you spoke to them? Think of how many business deals, negotiations and new bonds will be easier to make if one leaves the other party elated. Is that part of charisma or charm? Also, one's mood may not always be such that you want to talk uplifting things. One could be in a foul mood, distracted, etc. But if one can force oneself into giving a rush to the other person at the end of the conversation, no matter how bad one's personal mood, the next time he/she sees you will they remember the way you made them feel.

I was reading Amitabh Bachchans's blog. I really admire the way he writes. There is a sense of continual engagement with the reader as he draws you into his world with his mesmerising and eclectic selection of words. You can see a sample here http://blogs.bigadda.com/ab/2008/06/15/day-53/

I will try and write more often. I think most of the LJ'ers are asleep! Got to get this thing going again. Make a habit of posting one a month. Let's see if that works out!